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Stay informed about NVIDIA’s announcement to raise subscription prices for its popular cloud gaming service, GeForce Now, in Canada and Europe. Find out the reasons behind the price increase, the specific countries affected, and options to lock in current pricing.
Starting from November 1st, NVIDIA will be increasing the subscription prices for its popular cloud gaming service GeForce Now in Canada and Europe. The reason behind this price adjustment is to accommodate the increased operational costs in those regions. If you’re a subscriber in Canada or Europe, you’ll be impacted by these changes, with the Priority tier costing $14 per month in Canada and an additional £2 in the UK for the Ultimate tier. However, there’s a way to lock in the current pricing for the next six months by purchasing a 6-month membership before November 1st. It’s important to note that Founder members will not be affected by these price hikes and will continue paying their current rates.
GeForce Now Subscription Price Increase in Canada and Europe
NVIDIA’s cloud gaming service, GeForce Now, will experience a price increase in Canada and Europe starting from November 1st. This change is being implemented to account for the increased operational costs in these regions. Subscribers paying in CAD, GBP, EUR, SEK, NOK, DKK, CZK, or PLN will be affected by the price adjustments. In Canada, for example, the $10 Priority tier will now cost $14 per month. Furthermore, the Ultimate tier, which grants access to servers with RTX 4080 GPUs, 240 fps gameplay, and full support for hardware-based ray tracing, will increase by $6 to $26 per month. This article will explore the specific countries affected, the price adjustments, the option to lock in current pricing, purchasing membership gift cards, and the impact on Founder members.
Reasons for the Price Increase
The primary reason for the price increase is the increased operational costs in Canada and Europe. As the subscription service continues to expand in these regions, maintaining and improving the infrastructure necessary to deliver a high-quality gaming experience requires additional resources. By adjusting the subscription prices, NVIDIA aims to ensure that the service’s performance and availability meet the growing demand.
Specific Countries Affected
The price increase will impact subscribers in Canada and Europe. These regions have been selected due to the specific operational costs associated with providing the GeForce Now service. Customers paying in Canadian dollars (CAD), British pounds (GBP), euros (EUR), Swedish kronor (SEK), Norwegian kroner (NOK), Danish kroner (DKK), Czech korunas (CZK), or Polish złotys (PLN) will experience the price adjustments.
Price Adjustments in Canada
In Canada, the price adjustments will affect both the Priority and Ultimate tiers. The Priority tier, which was previously priced at $10 per month, will now cost $14 per month. The Ultimate tier, offering access to high-end servers with RTX 4080 GPUs, 240 fps gameplay, and hardware-based ray tracing support, will increase by $6 to $26 per month. These adjustments reflect the increased operational costs associated with providing the service in Canada.
Price Adjustments in Europe
Europe will also see price adjustments for the Ultimate tier of GeForce Now. In the United Kingdom, subscribers will need to pay an additional £2 per month. Similarly, for Eurozone countries, there will be an extra €2 per month for subscribers paying in euros. These adjustments align with the increased operational costs in these European nations.
Locking in Current Pricing
To ensure that users can maintain the current pricing for the next six months, NVIDIA offers an option to pay for a 6-month membership before November 1st. This opportunity allows subscribers to bypass the upcoming price increase and enjoy the current rates for an extended period. It is important to note that purchasing a 6-month Ultimate membership will result in increased costs of $40 in Canada and £20 in the UK once the new prices take effect.
Purchasing Membership Gift Cards
For those who prefer alternative payment methods or want to take advantage of the current pricing, NVIDIA offers membership gift cards. These gift cards can be purchased within the next couple of weeks at their current prices. However, it is worth mentioning that gift card pricing will be adjusted after November 1st. Nonetheless, NVIDIA assures customers that any gift cards purchased before that date will be honored, even if they are redeemed at a later time. This provides an opportunity to secure the current pricing for GeForce Now.
Impact on Founder Members
Founder members, who joined the GeForce Now service during its early stages, can rest assured that the price hikes do not apply to them. They will continue to pay their current rates, unaffected by the upcoming adjustments. This recognition of Founder members’ loyalty ensures that those who have been with the service from the beginning can continue to enjoy the benefits without any changes to their subscription fees.
In conclusion, the GeForce Now subscription price increase in Canada and Europe reflects the growing operational costs in these regions. NVIDIA has made efforts to adjust the pricing while offering options to lock in current rates and honor existing gift cards. Founder members will remain unaffected by the price changes, allowing them to continue enjoying the service at their current rates. These adjustments aim to sustain the high-quality gaming experience offered by GeForce Now while accommodating the evolving needs of the user base.
